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Zero Fuss


“Seasonless”, “timeless”, “sustainable”, even “unisex” – these concepts are all too familiar when talking about modern-day fashion. The fashion industry has slowly caught on to the longevity concept of our wardrobes, but there is one designer that championed all of these ideals long before they became mainstay expectations of what we put on our backs. 

Margaret Howell. Relaxed, lived-in, natural. The most comfortable and unfussy wardrobe you could put together. Whether you’ve been wearing Margaret Howell for years, or have just come across this illustrious brand, each piece always has and continues to offer simplicity and quality, with no trade-off between the two. This SS20 collection will have something for every preference. With a classic utilitarian look, and a touch of unisex elegance, these pieces will continue to breathe new life into your looks season after season. 

Take the PJ Stripe Shirt Dress – a classic, beautifully cut shirt style dress that will carry you from sandals and cocktails in the summer, to layers, socks and your favourite scarf while out on an autumn stroll. From sunny picnics, to job interviews, these clothes are like chameleons – they adapt to whatever surrounding you dress yourself into. A Black/Khaki Rain Jacket, an Ink Track Top, a Black/Ecru Summer Sweatshirt – they aren’t just extra clothes, these are wardrobe enhancers, ready-made to make the pieces you already love work harder. Margaret Howell – zero fuss.

Photos by Jack Davison for Margaret Howell.