You Must Create – SS18Wish You Were Here!
“Playing with the nostalgia of beachside summer holidays, the YMC SS18 collection ‘Wish You Were Here’ takes us back to the simpler times. For this season’s lookbook, we look to iconic photographers Martin Parr and Roger Minnick for cues from their documentation of seaside holidays. Set across his hometown of Athens, Greece, we commission photographer Chris Kontos to capture a new interpretation of the high season in the Greek capital.”
Images: envoyofbelfast.com and youmustcreate.com