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“Playing with the nostalgia of beachside summer holidays, the YMC SS18 collection ‘Wish You Were Here’ takes us back to the simpler times. For this season’s lookbook, we look to iconic photographers Martin Parr and Roger Minnick for cues from their documentation of seaside holidays. Set across his hometown of Athens, Greece, we commission photographer Chris Kontos to capture a new interpretation of the high season in the Greek capital.”

Images: envoyofbelfast.com and youmustcreate.com

Navy/Ecru Eileen Dress
Vegas Mexican Print Shirt
Olive Market Trousers
Navy/Ecru Day Wide Stripe Tee
Annie Dark Indigo Trouser
Nam Trouser Pink
Alma Jacket Pink
Pink Deck Shoe

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