Dries Van Noten followed in his father’s and grandfather’s sartorial footsteps. He launched his first men’s collection in 1986 with international success since. Concerned with the increasing globilisation of fashion Dries focuses on the beautiful rather than the popular. He has remained independent, shunned advertising, and only designs RTW collections for men and women. Dries’ exceptional and distinctive aesthetic remains uncompromising. Acclaimed for his use of innovative fabrics and digitally enhanced prints, Dries combines strength with delicacy, ethereal with practicality, simple with exquisite detailing. This unassuming genius deserves the dedicated following he has earned.